Setting up a WhatsApp inquiry button on your Shopify store in 5 minutes

By the end of this guide you will have a WhatsApp inquiry button on your product pages. When a customer taps it, WhatsApp opens with a message pre-filled with the product they are viewing, and a copy of that inquiry is saved to your dashboard. No theme code, no developer, about five minutes of work.

You will need a Shopify store you manage and the WhatsApp number where you want to receive messages. That is the whole checklist.

Open the Product Inquiry on WhatsApp listing on the Shopify App Store and click Install. Shopify will ask you to approve the app for your store; approve it and you will land back inside your admin with the app open. If you are on the free Inquiry Starter plan there is nothing to pay and nothing to configure for billing.

In the app settings, enter the WhatsApp number that should receive inquiries, in full international format — for example +44 785 862 7900. This can be a personal number, a dedicated business line, or a shared team number; whichever one you actually check. You can change it later at any time, so do not overthink it.

Double-check the country code. The most common setup mistake is a missing or wrong country code, which sends customers to a dead number.

Choose the button text, colour and position so it matches your theme. A clear label such as Ask on WhatsApp or Question about this product? works better than a generic Chat. Keep the colour close to WhatsApp green or your brand accent so it reads as a trustworthy, tappable action.

For position, just under the add-to-cart button is the sweet spot: it catches shoppers at the moment of hesitation without competing with your primary call to action.

Save your settings and enable the button. Because the app installs through Shopify's app embed system, you do not need to touch your theme's code. Open any product page on your live store — ideally on your phone — and you should see the button in place.

Tap it yourself as a test. WhatsApp should open with a message that already names the product and variant you were viewing. Send that test message and confirm it arrives at the right number.

That test you just sent will also appear in your dashboard, which is where every future inquiry is logged with the product, the customer's details and a timestamp. This is your searchable record and, over time, your analytics: which products get asked about most, and how many of those questions turn into sales.

From here the only habit to build is checking the inbox and replying quickly. The button does the capturing; fast, helpful replies do the converting.

If the button is not showing, make sure you saved and enabled it, and that the app embed is turned on for your theme. Clear your cache or try an incognito window to rule out a stale page.

If tapping the button opens WhatsApp but to the wrong or a broken number, revisit Step 2 and confirm the number is in full international format with the correct country code and no spaces or symbols beyond the leading plus. Fix it, save, and re-test. That covers the vast majority of setup questions — and if you are still stuck, support is one message away.